CVI's LABEL STRATEGY
According to industry marketing experts, apparel customers want:
  • American-styled Labels
  • Youthful-focused design
  • Multi-functional, fashionable apparel
  • Quickly updated styles
The TAKIT label provides innovative youthful themes and designs that are quickly designed, deployed and brought to market appealing to one of the fastest growing market niches in the apparel industry.

The TAKIT label has been successfully tested marketed under the TAKIT 2 Court brand. CVI's immediate strategy re-deploys this label as an introduction to what technology and fashion can team to provide. Future strategy includes other sub-brands of the TAKIT label to appeal to two significant markets as TAKIT Girl and TAKIT Chet.

TAKIT Girl will appeal to youthful female sports enthusiast, with cuts and colors that are designed to meet gender-specific needs and tastes. Blending the fashion and functionality gives fitness-centric girls and young women sports apparel choices that highlight femininity, style as well as fit and fabric that enhances their game.

TAKIT Chet is an all-sport cartoon character designed to appeal to youth and teens with trendy colors, styles and features that keep pace with their demands. The cartoon character provides cross-gender and -ethnic appeal and allows kids to have their own cool label specifically designed with their tastes and needs in mind.


WEBSITE CREDITS:
Ken Magas Design Inc.: Site Design and Coordination
System Innovations Inc.: Programming and Hosting
VisionAccomplished: Copy Editing www.Itconscious.com: Marketing and Messaging