In forward promotional efforts, CVI will leverage its success with prior marketing campaigns used during the test-marketing phase. CVI will implement use of themes that promote the cross-functionality and fashion value of CVI's label products, including use of print media in key industry publications to maintain CVI's image. Incentive programs that gain and keep the attention of the trade and the consumer have been developed. Initial programs may rely on court sport gear complementary add-ons to apparel purchases. Point-of-Sale materials include eye-catching posters, hang tags, counter stand-up displays, and banners. In addition, CVI may use court gear or other accessory collections in concept shop form.